Yes, it’s true we are not talking about buttons on a special suit but on an actual credit card. The IndusInd bank has come up a credit card powered with 3 different buttons serving three specific uses. These cards have been specially prepared for the bank by the USA based Dynamics Inc who is specialized in manufacturing intelligent battery powered cards.
Earlier any customer who wanted to convert a payment made into EMI he or she has to call the customer executive of the bank and the same was for retrieving the reward points on the card. With this new card on your hand, you would not need to call the bank executives again, here the new credit card by Indusind bank comes with three buttons loaded on the card which is mainly for three different purposes. The first use is that you can convert the payment made to EMI for a tenure of 6, 12, 18 and 24 months according to your wish. The second button focuses on redeeming the reward points so that you can pay with reward points allocated to your card. The third is the normal payment mode with credit of the card. One led light is put in front of each button so that you can understand which button has been used for making the payment for the particular transaction.
The bank’s main focus is giving the option in the hands of the customer itself, by which mode he/she wants to make the payment and make the procedure for the easy and less time-consuming. In a neck to neck competition field like banking IndusInd has adopted strategy leaning more towards giving a new and variant experience to the customers.
Credit and debit card segment is one of the segments where we see very less innovation but the IndusInd bank has taken it on their shoulders to revolutionaries the industry by launching their new set of two in one cards. Yes, two in one card both debit and credit card in one single card. The card is equipped with two EMV chips as well as two magnate strips for using the same card as credit and debit card. One side of the card will be acting as the credit card while the other side will be acting as the debit card. The card, of course, saves space in your wallet but hold a threat of using the wrong side of the card in a hurry. The functional success of the card can only be verified with the help of users over a period of time.
Credit Card with button
Two in One card
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