Keeping Mahatma Gandhi’s saying “Sanitation is more important than Independence” in mind, the Indian Government launched Swachh Bharat Abhiyan (Clean India Mission) on his 145th birth anniversary (2nd October, 2014).
Prime Minister Narendra Modi’s aim to construct 111 million latrines in five years became an integral part of this campaign.
Since the launch of the campaign, a remarkable number of household toilets is estimated to have been built. This in turn have shown an increase in the sales of Concrete building materials and bathroom & sanitary products.
Image Courtesy: Bloomberg
Cleaning products maker Reckitt Benckiser Group Plc. appointed Akshay Kumar as the brand ambassador for Harpic this month has shown a rise of 11% in sales last year. This rise has also been contributed by Dettol that dominates the toilet-care market in India.
Similarly, Hinsutan Unilever Ltd. entered low-cost toilet cleaner market through it’s Domex Toilet Academy, trying to make toilet cleaners affordable to all.
Besides the sanitary & hygine products, this campaign has also shown a positive impact on the construction firms. Indian Hume Pipe Co. has secured a dozen major work orders for water supply and sewerage projects across six states in FY18, totalling 20.9 billion rupees.
Nest-In by the Tata Group’s Steel division came up with a modular biotoilet and E-toilet, keeping in line with the Swachh Bharat Abhiyan. Being thermally insulated, eco-friendly and recyclable, these toilets comes with the solution of waste management.
According to Prabhat Pani, head of partenerships and technology at Tata Trusts, “Private sector enterprises have to pitch in to make the Swachh Bharat Abhiyan successful”.
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